Seek.

Seek.

The algorithm buries it.
Seek finds it.

01 · The Problem

Creators build libraries. The feed eats them in 48 hours.

100%
50%
0%
94% of reach gone in 48h
Publishedpeak reach
48 hourslimited reach
30 daysinvisible
Independence
95%
creators going direct-to-fan
Revenue
$0
earned on archives older than 30 days
Reach
0%
of followers reached per post
↤ swipe ↦
Our Thesis

The creator economy has everything except memory.

$250b in annual output, fragmented across five platforms, and none of it is searchable across the surfaces where audiences actually spend time. Seek builds the search layer that pulls it together — and monetizes the archive creators have already built.

01 · Market Sizing

How big is the search layer?

The creator economy is a $250b market growing 26% a year. We don't need all of it — we need the slice that already pays monthly and is begging for a memory.

TAM
$250b
Total creator economy
SAM
$97b
Subscription & membership revenue
WEDGE
$50m+
Beachhead: wellness & education creators
We win the wedge, then climb the funnel

We enter through the creators with the deepest, most-searched archives — then expand outward from search into the archive itself, becoming permanent infrastructure for the creator knowledge economy.

02a · The Ecosystem

Creators build across 3–5 platforms. No one aggregates the search layer.

Substack
Substack
5m paid subs · $600m payouts
ShopMy
ShopMy
100k+ creators · $1b+ sales
K
Kajabi
$8b+ creator revenue
Instagram
Instagram
2b+ monthly users
TikTok
TikTok
1.5b+ monthly users

Every creator is already building across these five surfaces. Their knowledge is scattered by default. Seek is the search layer no one has built yet.

02c · The Gap

The gap is searchability.

Creators have built massive knowledge bases across Instagram, Substack, TikTok, ShopMy, and more. But none of it is searchable. None of it is connected. And none of it generates revenue after it leaves the feed. One search. Every platform. Every post.

0
Cross-platform search tools for creators today
$0
Revenue creators earn from archived content
$50m+
Addressable market in wellness creators alone
When the archive is the asset, durability becomes the new engagement.
02 · Competitive Landscape

Five ways to find an old post. None of them work.

The alternatives all fail the same way — they're locked to one surface, can't reason about meaning, and earn the creator nothing. That's the white space.

Searches across every platform
Platform search
Manual scrolling
Seek
Natural-language / semantic
Platform search
Manual scrolling
Seek
Returns the exact post + link
Platform search
Manual scrolling
Seek
Works on years-old archives
Platform search
Manual scrolling
Seek
Pays the creator for the archive
Platform search
Manual scrolling
Seek

No incumbent is positioned to ship cross-platform semantic search — the platforms compete with each other, and the archive tools never had a monetization model. The category is ours to define.

04 · The Solution

A searchable knowledge base for every creator.

01
Ingest
Instagram, TikTok, Substack, and ShopMy — every post, reel, and newsletter.
02
Index
A semantic index across everything a creator has ever shipped.
03
Ask & find
Subscribers ask in plain English; Seek returns the exact moment, linked to the source.
that gut-health protocol from last spring
98%
91%
05 · Business Model

Creators keep 85%.

$18–22
Avg. monthly subscription
85%
Kept by creator
$30k
Avg LTV per creator (3yr)
$0
Cost for creators to start
06 · Where this goes

Search is the wedge. The archive is the asset.

Cross-platform search is the entry point — the first time a creator's body of work is treated as one connected, queryable thing. Once the archive is structured, every surface above it becomes possible.

01Today
Search
The wedge

Semantic search across Instagram, Substack, TikTok, and ShopMy. Subscribers ask in plain English. Creators get a single dashboard of intent, demand, and revenue.

02Next
Ownership in the age of AI
The surface

As AI trains on creators’ work for free, Seek does the opposite — it turns an archive into an owned, monetizable asset. Creators control what’s indexed, keep the revenue, and let subscribers query their real expertise.

03Long-term
Courses, licensing, distribution
The expansion

A structured archive is the substrate for courses, licensed data deals, and platform-independent distribution. The same index that powers search becomes the foundation of a creator’s permanent content economy.

What's next

Build the memory layer with us.

Seek is opening its beta to a first cohort of creators.
Apply to turn your archive into recurring revenue.